Collections Online meets Web 2.0
I wrote a little about this earlier, but now seems a good time to expound at slightly greater length. Like many museum professionals I have been wondering (for years now it seems) about the best way of providing online access to collections. The objective has always seemed, at least in part, to force visitors to come to your site, which then becomes the sole point of contact. But the great advantage of digital information is the ease with which it can be copied and the ability to deliver the same content through a variety of different media and in a range of differing contexts. Couple that with the fact that the World Wide Web allows content to be drawn in from anywhere, enabling the creative re-use of resources originally built for quite other purposes; the growth of ’sociable technologies’ like blogs, wikis, YouTube, MySpace and Bebo; and the widespread deployment of tools that mean creating online content is now easy and requires no (or little) technical knowledge beyond that required to use a word processor, and we can see that there is now a world of shared content out there already being created, used, re-used and re-shaped. Perhaps its time to stop thinking about re-inventing the wheel and to take a free ride instead?
Flickr.com is a web site that enables people to publish and share digital images – but in addition it allows people to contribute to the information associated with the images by adding comments and notes, additional tags (i.e. keywords) and to add individual images to their personal favourites. Museums across Scotland already have large quantities of digital images of objects in their collections (many created through Scran), but lack the knowledge or resources to make these images and the associated information available through their own web sites. Flickr.com provides a simple (and free) alternative.
At the end of August I uploaded a trial batch of 51 random images taken from our collections, together with the captions that had been written for them for Scran. I included their museum accession number and a number of keyword tags, and made them publicly available under a Creative Commons licence. The Flickr user account allows you to see at a glance how many times your images have been viewed (with the usual caveats about the effects of intermediate caching); how many have been ‘favorited’; and how many comments visitors have left. In the five weeks from August 23rd the 51 images were viewed a total of 365 times (ranging from 69 for the Red Cross Nurse to 4 for the portrait of James Miller); two of the images had been ‘favorited’; one had a comment requesting further information; and I received a publication request for an image. I took no steps to publicise this experiment, but I did make use of the code Flickr provides to put a changing random selection of your photos on your web site which link through to the individual images, both here and on the main museums site.
A few weeks is too short a time to fully assess the effects of making museum content available in this way, but I intend to keep adding to the photostream over the next year. Perhaps by then some patterns will be emerging – particularly if other museums also begin to make use of Flickr too. For the moment it is at least clear that we can reach some people in this way that otherwise we probably wouldn’t reach at all.
I wonder if I have to include this in my SPI statictics?
Note: the Flickr.com free account allows you to upload 20MB of images per month and has other restrictions. The Pro account with 2GB of uploads per month and few restrictions costs $24.95 per year – about £13.50!
Update: I was quite wrong about the statistics - 365 is the number of times all or part of the photostream has been viewed. The individual views of images are separate from that, and there doesn’t seem to be an easy way to total these individual image views. Anyone know the answer to that?